The Ritual of Intimacy

A collection designed for the moment before the moment — shaping atmosphere, slowing the pace, and supporting intimacy through bath, touch, comfort, and sensation.

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Category Momentum

Sexual Wellness is No Longer Niche

Intimate care is the next evolution. A new standard for retail. A new opportunity for you.

$60B+
Global Sexual Wellness Market
Projected by 2030
9
SKUs Available
In 2 oz & 8 oz sizes

The Consumer is Ready

  • Wellness-first shoppers are actively seeking premium options
  • Gift-giving occasion growing — partners purchasing for partners
  • Sexual wellness category currently sits alongside skincare
  • Ulta, Sephora, and other major retailers have validated this category

The Gap in the Market

The Intimate Care category has been dominated by clinical or novelty products — leaving a wide-open lane for a brand that leads with ritual, comfort, and premium design.

Premium Positioning
Not clinical, not juvenile — a sophisticated middle ground
Ritual-First Language
Normalizes and elevates the intimate care conversation
Shelf-Worthy Design
Products that belong on display, not hidden away

Bathsheba lives at the intersection of two high-growth categories.

Partner Benefits

Opening Order & Ongoing Support

Every retail and distributor partner receives comprehensive support so your team can sell with confidence from day one.

25% Sample Support

25% of your opening order value in samples to seed your market

e.g., $10,000 order = $2,500 in samples

* Sample discount for open stock only.

10% Off Reorders

10% discount on all reorders within your first year

Build margin while building demand

* Restocking discount for open stock only.

Social Media Toolkit

Brand-approved photography, video, and social content ready for Instagram, email, and in-store

Toolkit delivered July; refreshed each quarter

Training & Education

Retailer talk tracks and product education cards included

Sell with confidence from day one

The Collection

Five products, each with a purpose. Available in 2 oz and 8 oz sizes.

Bath / Transition

Bubble Bath

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A soft, luxurious soak that helps transition out of the day and back into the body.

2 oz8 oz
Touch / Connection

Massage Oil

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A nourishing glide for slow, intentional touch and skin-softening comfort.

2 oz8 oz
Atmosphere / Space

Pillow Mist

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A refined mist that quietly softens the atmosphere before intimacy.

2 oz8 oz
Comfort / Ease

Personal Moisturizer

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A gentle water-based personal moisturizer designed for comfort, glide, and ease.

2 oz8 oz
Sensation / Awareness

Intimate Gel

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A lightweight arousal-support gel designed to heighten sensation through touch.

2 oz

Ritual, Not Urgency

Bathsheba is a modern intimacy line built around ritual, not urgency. Each product is designed to help create space for connection — whether that starts with a warm bath, a softened room, intentional touch, added comfort, or heightened sensation.

The line is premium in feel, refined in presentation, and meant to live out in the open rather than hidden away.

Rose petals with glistening droplets
Intimate moment with Bathsheba massage oil

Ways to Build the Experience

Each product offers a different way to shape the experience. Start with one, combine several, or choose only what fits the moment. There is no required order.

Atmosphere / Space

Pillow Mist refreshes the space and creates a softer, more inviting atmosphere.

Bath / Transition

Bubble Bath brings warmth and helps create a slower transition out of the day.

Touch / Connection

Massage Oil supports unhurried touch and skin-to-skin presence.

Comfort / Ease

Personal Moisturizer supports comfortable, smooth contact when and where it is needed.

Sensation / Awareness

Intimate Gel is designed to heighten awareness and sensation through touch.

Premium Quality

Crafted with intention and care

Thoughtfully Made

Clean, considered formulations

Ritual-First Design

Products meant to be displayed

Body Safe

Gentle, trusted ingredients

Launch Timeline

Early July 2026
Marketing Toolkit Delivered
July 2026
Full Launch at Cosmoprof North America